Hello! I know it's almost the end of this weekend; still, I'm here with some interesting facts. Today I will talk about logos; will discuss the five most expensive logos of the present time. And I'm pretty sure after knowing the actual price definitely you will have your very own jaw-dropping moment. Let get started.
SYMANTEC BRAND & ACQUISITION: $1,280,000,000
This extremely basic yet great logo merited the sticker price you see on the feature. The key component of this logo is a checkmark, demonstrating that the activity was effective. And this is unmistakably fit to the points of interest of an organization that gives site security. The yellow shade of the circle implies progression and steadiness of security. This mix shapes a sensation of wellbeing, trust, and security.
BRITISH PETROLEUM LOGO & MARKETING: $210,000,000
This brand decided to get the most out of the psychology of colors in marketing. Since it is clear from the name that the company contributes to environmental pollution, they decided to convince their customers that they are doing everything possible to stay as green and environmentally friendly as possible.
ACCENTURE LOGO DESIGN: $100,000,000
A nine-digit amount was paid for the logo comprising the name of the organization. In addition to its qualities and the numerical image at the top. The primary thought was that the organization is continually making progress toward the future, for development and improvement. And albeit the logotype additionally got analysis, right now the organization is effectively working on the lookout, and its image is very conspicuous.
Posten Norge Rebrand: $55,000,000
When the state-owned postal company decided to rebrand, they simply wrote down the company name and supplemented it with a circle consisting of halves, one of which flows into the other. The marketing message is obvious – in this way letters are delivered from the sender to the recipient. Well, this logo turned out to be simple, clean, and effective. But the price is definitely high.
ANZ BANKING GROUP LOGO: $15,000,000
This logo was created during the merger of two large banks. Designers decided not to break the classic rules of marketing psychology and used white and blue colors to form an association of stability, security, and safety.
But there is good news; I know how important is the logo for every single business. And that's why BrandUs create industry-ready Logos and Creatives at a pocket-friendly budget. So do not waste any further time, ping us for your brand new Visual Identity. See you soon. Bye.
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